What is Content Marketing?

Content Marketing is creating high-quality content for brands to increase brand awareness, engagement and conversations.

Content Marketing functions because it gives customers what they want: information on how to solves problems,whether by themselves or with the help of your company.

Marketing in today’s crowded noisy environment is creating content that is genuinely valuable to your prospects.

You want to create content that helps them make better decisions and that establishes your company as THE authority in the process.

Content marketing is arguably the most cost-effective way to grow your business and build your brand.

Traditional advertising and marketing campaigns don’t produce the results it once did. Today’s consumer has a library at their finger tips from their laptops or smartphone.

Creating engaging content is the best way to gather and maintain an audience for your brand.

Words are powerful force of human expression in the main conveyors of search engines.

They can influence peoples decisions and make the difference between content that engages your audience and build your brand or your message that goes flat and is never heard.

Be Social 

Share your story. Resonate with your audience by creating a compelling message about your company’s origins,value and goals.

Let your customers see how special you are. Build your audience though engaging social media communications.

Educate,build trust,and instill confidence though valuable content. 

Before people buy your product or service they need to buy your story.

Great social media content sells your expertise,your credibility,your trustworthiness and your value to potential customers.

Here are a few examples of my work:

My job is to refine your audience, deliver the strategy and create the content that delivers your message. For the past 15 years, I have harnessed the power of storytelling to make intellectual property strategy and invention commercialization easy to understand and entertaining.

My industry Specific Experience 

For the past 15 years, I have harness the power of storytelling writing over 1,000 article for Forbes,Inc,Entrepreneur and other online business platforms. 

I have also had the honor to interview many thought leader in the field of Entrepreneurs and Intellectual Property such as:

  • Andre Iancu 
  • Kathi Videl
  • Dr. Gary Michelson 
  • Taylor Swift 
  • Daymond John
  • Hasbro’s SVP Jared Wade
  • Hasbro’s President and COO John Frascotti
  • LifeScan’s CMO Lisa Rose
  • Congressman Thomas Massie
  • Lifetime Brand’s CEO Rob Kay

Within the marketing and communication sphere, my specialties include ghostwriting and social media. My subject matter expertise is in entrepreneurship and innovation. Have a story about intellectual property, invention commercialization for the innovation ecosystem you would like to share with your audience?

Please contact me at madeleine@stephenkeymedia.com